Month: December 2018

How to Choose the Best Mobile Shopping Application Tool for Your Mobile Website

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Are you planning to get a mobile ecommerce website designed for your business anytime soon? Then, you should definitely invest in a state of the art mobile shopping application tool first. Building a mobile ecommerce website is tough enough for developers, and without the proper platform to work on, the problem is bound to be even more serious.

However, you need to be careful when choosing the platform. There are so many mobile ecommerce application platforms out there that you are bound to feel a little overwhelmed when trying to choose one among those. These pointers may help speed up the selection process a bit, though:

1.The mobile ecommerce application tool must be easy to integrate with your new mobile website. Make sure that it is compatible with most major technologies used in mobile website development. Compatibility with Java is a must, but things will be even better if it works properly with PHP as well. Also, make sure that user-friendly interfaces can be designed with the platform. It will ensure that visitors find it easy to look for products in your mcommerce website. In the restrictive environment of a mobile ecommerce website, this functionality is sure to please most visitors, and keep them coming back to your website.

2.The payment module that can be built with the mobile ecommerce application platform needs to be highly secure. Mobile commerce websites have the notorious reputation of being easy to hack. As such, having an encrypted transaction system will inspire confidence in customers to share their credit card information with you. Also, be sure to inform customers that their credit card information will never be stored in the database of your website. This will assure customers that their payment details would remain confidential.

3.The mobile commerce platform should have inbuilt tools for incorporation of additional features within the website. The most important among these is a mass messaging tool. This will help you to send out SMS messages to your customers in bulk, whenever you have a special offer available in your website. It will serve as an excellent marketing tool and will particularly come in handy in situations where you have a special offer available for a few days only.

4.Make sure that the mobile shopping application tool is available at a price that fits your budget. True, you will probably make excellent profits from the mobile ecommerce website being designed, but these days, it makes sense to be a little cautious while making an investment. If the price of the tool of your choice seems to be a little too on the steep side, always try to bring it down a bit through negotiation.

Choosing the perfect mobile shopping application tool is never easy. However, if you keep the pointers mentioned above in mind, then the task should be simplified quite a bit. So, go ahead, do a little research on the internet, and find the best tool for your mobile ecommerce website now!

Top Three Mistakes Companies Make with ecommerce Website Design

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Many companies are turning to website design that incorporates ecommerce functionality. It seems like it should be fairly simple. All they need to do is decide which products to sell and put up a few pictures and then they can sit back and watch the revenues come in. Unfortunately, this has led to the failure of many ecommerce sites. Here are some of the top mistakes that companies make when it comes to ecommerce website design.

They do not make their site easy to navigate
Many companies make it very difficult for customers to find their products. They either do not have a functioning menu that allows customers to find specific products or they make that menu very difficult to find. If customers do not have a clear path to the items that they are looking for they are unlikely to spend a lot of time looking for them. This means that you will end up losing potential customers to your competition and this can lead to the failure of an ecommerce site much more rapidly than you may think possible.

One possible fix for this problem is to include a search feature in your website design. By providing a way for customers to get directly to specific items you will make your website design much more efficient and this can help you get the kind of revenue you have been hoping for.

They do not have a fully functioning shopping cart or payment solution
When trying to entice customers to purchase goods online your website design has to include a fully functional shopping cart and payment solution. There is nothing more frustrating than trying to select products and finding it impossible to do so. It can cause you to lose customers very quickly and again, this can cause an ecommerce website to fail. You also need to make sure that once the customers have found the products they are looking for that they can check out and pay as quickly as possible.

If you ensure that your shopping cart and payment areas are easy to find, simple to use and functioning properly you can quickly increase the amount of revenue that your site is bringing in.

Customers cannot get a clear idea of what the items look like
Customers want to be able to tell what they are purchasing before they are willing to pay for it. You need to make sure that you are using a combination of clear, crisp photographs and descriptions that give your customers a clear idea of what they will be paying for. Be sure to include measurements and any options that a customer can choose from. Consider grouping like items together to make them easy for customers to compare.

In the past, when digital photography was just getting established it was more acceptable for the images to look grainy or unclear. This has changed. Digital photography has progressed so far that there is no reason why an ecommerce website design cannot include high quality photographs.

By addressing these three top mistakes relating to ecommerce website design it becomes much more likely that your site will be a success and generate the kind of revenue you have been looking for.