The Most Popular Payment Options For Ecommerce Website

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An eCommerce site must always have multiple payment options. If you run a shopping site, and you only have one payment method, you may be leaving thousands of dollars on the table. So what are some of the must-have payment options?

Paypal.

Everyone knows about Paypal. If you are not using Paypal, you are isolating a huge group of people. Paypal is a payment solution that allows its members to make payment without having to use a credit card. The credit card info has already been stored in the Paypal account. All the member has to do, is to login to his or her paypal account when making payment. That means entering an email address and a password. That is far more convenient than having to take out the credit card and enter the credit card numbers into the payment form.

In the event that a customer does not have a Paypal account, he or she can still proceed with payment without having to sign up for an account. In this case, the check out process would be very similar to the usual check out process. The customer will have to enter the credit or debit card number.

In addition, you can easily integrate Paypal into your shopping site as most eCommerce software supports Paypal.

Google Checkout.

Google is becoming a highly competitive player in the payment solutions space. Like Paypal, it also has millions of members. You can easily add Google Checkout buttons to your site by copying and pasting some code snippets.

Google Checkout is especially important if you are promoting your eCommerce site using Google’s very own pay per click advertising system. When you create an add in the system, your ad appears on the right hand side of the search results. If your site supports Google checkout, a small little shopping cart will appear in your ad. Visitors will know that your site supports this payment method just by viewing the ad.

This increases conversion rates because payment by Google checkout is very fast and convenient. For customers who have used Google checkout before, all they have to do is to enter their email address and password (just like Paypal). There are no lengthy forms to fill up. If he or she is a first time user, a new account will be created.

Conversion rates tend to be higher when you offer Google Checkout as a payment option because of the trust factor. Some customers may be afraid to make a purchase because they are unwilling to share credit card information with merchants. With Google checkout, they won’t have to share private information.

2Checkout.

2CO has been around for many years now. This is a payment processor that allows you to accept payments by credit or debit cards. Unlike Paypal and Google Checkout, customers will have to fill in their credit card info when making a purchase. The payments will be sent to 2CO, who will then verify the payments. The revenues will then be sent to the merchants via direct bank transfer or check.

Worldpay.

This is a very popular payment processing solution that is used by many large corporations. You must have your own merchant account if you want to use Worldpay. The setup allows revenues to be sent directly into your bank account.

Questions to Ask Yourself When Setting Up Ecommerce

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For years now e-commerce has been continuously evolving and transforming the shopping experience. It isnt to say that brick and mortar stores are necessarily on the decline, but rather innovative bells and whistles have been added to the industry. If you had mentioned the term e-commerce to anyone a few years ago, the majority would have answered with, “Oh its like Ebay and Amazon” or “Its online shopping.” The fact of the matter is that trying to compare it to anything else is only going to be relevant for that particular time period.

With the release of every new technology, a new way to attract and retain customers is simultaneously born. Try explaining to someone before the introduction of smart phones and tablets, that one day they will be able to buy products not only from the comfort of their own PC at home, but also in public transport, while waiting for an appointment at the doctors office, or even on a treadmill at the gym. And with the recent introduction of wearable technology such as Google Glass among others, the e-commerce experience and shopper behavior is only going to further evolve.

When e-commerce first began to take off, typically the shopper would order a product online and wait four to six weeks for it to arrive. Today that model has been reversed. Individuals preview a number of different products on a number of different devices, reserving or buying online but picking the product up in person. It is killing two birds with one stone so to say. The shopper looks at merchandise when its convenient for them without having to take time out from their schedule to visit a store, not to mention eliminating the shipping and handling process completely.

Questions, Questions, Questions

If you are a retailer who is reading this, naturally you are concerned, quite discombobulated, and have many questions in respect to how you will keep up with the never ending cycle of technological advancements and fluctuating shopper behavior:

Am I effectively engaging my target audience and how much should I invest in it?
Am I getting the most use out of my customer databases?
How can I predict customers behavior?
How can I offer customers the products they want but werent aware of the fact until they were shown to them?
What can I do to improve my online business visibility?
How user friendly is my on-line platform?
How can I increase the number of visitors to my site and keep them there for longer than 10 seconds?

Who holds the key?

The best ally a retailer of any product can have against volatility in todays market is a reliable technology partner who is constantly informed about the changing market trends and is always able to offer the right solutions at the right time, before it is too late! There is a reason for the saying, “Knowledge is power.”

Ecommerce and client orientation.

How to combine two terms?

The rapidly transforming industry makes a retailer confront the issue of how to stay relevant and keep pace in such situation. Moreover new tendencies and technologies that appeared recently the entrepreneur pay more attention to client orientation of their services. For example would you really buy new iPhone or MacBook if you had to lose half an hour of your expensive time while searching on their tangled website? I bet that you wont. Thats why Apple services is extremely client oriented and even intuitive. As you may notice from your personal experience this approach works for both small firms and international enterprises. Isnt it sweet when you come to a coffee shop next to your door and the barista knows which syrup you like the most in your latte? It is easy to focus business philosophy on the clients needs when online shopping is not an option for your business. But now the status quo has changed.

So what is the most challenging point of eCommerce client orientation? To fit demands of the client you definitely should think of device diversity that is in every-day use. Think of it: even if your website is profitable, at some point your user will stand up from his PC and move along with his smartphone or tablet in hand thats where all the troubles start for you. The chinese say: A good client doesn’t change shop in three years, a good shop doesn’t change clients in three years. So lets see what is the best option for you to follow. OmniChannel is the key to your clients heart and wallet. One of the ways to explain OmniChannel is: cross channel being done well. But real OmniChannel goes well beyond this definition its not only understanding of customer needs its predicting of what your user has in mind. Allow customers to own their data and experience, then give them the ability to use it to guide creation and context of every future experience and youll reap the harvest of your efforts.

How Corporate Web Hosting Is Beneficial For Business

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Corporate web hosting provide efficient shared web services for companies or individuals who require advanced features together with a lot of resources to run the high traffic website. These online services easily pull up the business website of the companies over the web and helps in exchanging the resources. For the corporate hosting, the companies give a detailed look to the software required for the maintenance of the site. Moreover an eye upon the security and updates must also be needed. All this exercise is done to make sure that the corporate content kept safe, from hackers or viruses or unwanted spam. The company puts the business website on the web server that ultimately places it on the internet. An individual website address or web-url is given to the corporations so that they get the complete web attendance. These web hosting services are provided by major companies around the globe and charge the corporations on the pay per click basis.

Corporate web hosting is done mainly to cut down the costs and for the companies the better option would be to proceed with shared hosting which also lowers the prices and still provides the desirable result. Sharing web host not-only means that the space will be distributed on the server but they can even use their own web address, which may not be available during shared services.

The hosting companies also offer corporate email hosting that includes checking of email with three different spam and virus detectors, thus keeping the corporate systems safe. The mailboxes provided have 10 Giga-byte memory, so there is no need to delete the mails. The services are ad free and they guarantee the privacy of the inbox. Mail-box are hosted in such a way that they do not choke photos or videos. Daily backup of the mails is also taken. Therefore the corporate email solution is very much required to manage the heavy inflow of emails.
Some points must be taken care of while going for shared web hosting service provider:

The price of the hosting should be reasonable.

The disk space i.e. physical storage space provided to secure all the web site files should be proper.

Bandwidth and data transfer rate should be appropriate.

Companies should provide proper customer support and should keep a complete backup of the corporate data.

The file transfer protocol i.e. uploading and downloading files to and from the server should be provided. Proper operating systems should also be provided.

Using Online Services to Sell Your Product Outside the UK

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Looking to expand your customer base abroad? New clients await worldwide and with the internet and online services that come with it, it’s now easier than ever to connect with these foreign target audiences. Time to branch out your UK based business! The world can become your oyster with a bit of research and investment.

“Ready Made” Online Shops

You don’t necessarily have to invest a lot of money in developing an international ecommerce website. There are existing services or online “marketplaces” which users can sign up for. These are simple and effective ecommerce sites where transactions are managed by the marketplace operator, but products and their descriptions are provided by third party retailers: individuals like yourself.

Sites like Etsy, ASOS and Amazon are available for all to use for a small fee. You can personalise the look of your online shop with informative descriptions, logos and product imagery.

Making Your Shop Stand Out

There are various factors which can affect consumer trust in your shop and product offering. Two of these are visuals and copy so it’s absolutely vital to get these just right.

Make sure your images directly reflect the way the product looks in reality. Take photos from various angles in natural light without any interference from the flash and resulting reflections.

For added professionalism, ensure the background is always the same. If you can, enrol the help of a photographer.

Copy is a very powerful medium with which to attract customers. Shop owners often underestimate the importance of this so don’t make the same mistake.

Be descriptive but creative in your copywriting. Avoid excessive adjectives which lack coherent meaning. Highlight the features of each product.

Postage and Packaging

In the UK, you have the choice of using Royal Mail services or specialist parcel delivery companies such as Parcel Force and Parcel Monkey. Do some research on who does the best deals on worldwide parcel delivery. Some companies may be specialised in European deliveries while others will deliver further afield.

Instead of sending the item wrapped in bubblewrap and stuck into a generic parcel, do a little something more interesting to leave an impression on your customers.

At the very least print your logo on your packaging. If you can afford to, it’s also nice to give customers a little extra to say thanks for their custom. Personally signed thank you cards are a nice gesture and don’t cost a lot. Vintage postcards also work a treat, but pick something that goes well with the product.

Spreading the Word

Although you can expect some traffic to land on your page through users searching for specific products, if you’re looking to really get a name for yourself abroad, you’ll need to do some advertising and public relations.

Use social media to your advantage. This is free after all! Create shop profiles on popular social networks and actively engage with people, and give them reasons to buy from you. Competitions work well online. Give winners a special discount code to enter at checkout, for example.

For more ways of spreading the word, be it through social media or local media in the countries of interest, enlist the help of creative agencies specialising in a range of services from PR Scotland to advertising in China. Knowledge of search engine marketing would also be very beneficial.

Hiram Ryan Aerospace Goes Global With Asia Trans Pacific

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Hiram Ryan of Ryan Aerospace is pleased to announce opportunities for Angel Investors to get involved in an opportunity to make an impact in a market ready to take off. Asia Trans Pacific is an international air freight company that has operational bases at Placencia Airport in Belize, and Manta Airport in Ecuador and is ready to soon delivered needed goods to Asia and all over the world.

Air Trans Pacific (ATP) has secured, within the past 12 months, letters of intent to provide special air freight shipments of fresh fruits and vegetables, as well as meat, poultry, and flowers from Central and South America to the following underserved regions of Asia: the Shanghai E-Commerce Basin; Ningbo and Beijing, China; South Korea, Japan, and Vietnam. On return trips, ATP will bring back electronics, general manufactured goods, machine tools, clothing, and toys into the Central and South American countries.

In addition to hauling freight to and from Asia, ATP has secured air charter services from Canada, the United Kingdom, and mainland Europe. Thanks to an increase in tourism in Belize, it is expect that there will be steady traffic from these countries to Belize, and most of South America which will keep ATP planes in the air, delivering payloads whether human or agricultural.

Market Opportunities

As China and other Southeast Asian countries become great tourist destinations and more and more reliant on capitalism both in country and from tourists, they seek more and higher quality products. The number of Four and Five star hotels is growing exponentially in these countries, therefore the demand for fresh fruits and vegetables, as well as fresh packaged beef, pork, and chicken products is at a premium. These institutions also demand a great number of fresh cut flowers grown in Central and South America.

Flights and Deliveries Worldwide

Air Trans Pacific holds draft letters of intent for at least 24 flights a week with a destination of Southeast Asia taking anything from melons, passion fruit, artichokes, broccoli to eggs, frozen chickens, to wine and coffee. There may be more than 70 metric tons delivered to China alone. ATP us in the process of securing landing rights to all airports in the United States, all airports in the United Kingdom, all airports in Europe, all airports in Australia and New Zealand, as well as airports in Russia, Africa, South Korea, Japan, Vietnam, and six airports in China.

Aircraft Acquisition

ATP is in the process of obtaining a fleet of aircraft, including 28 cargo planes. ATP has letters of intent to purchase two 747-400 aircraft at $40 million each. The plan is to acquire one to two addition aircraft each month during the following 12 months.

Investment Opportunities

Those interested in participating in this opportunity should send an Expression of Interest and Proof of Funds to Asia Trans Pacific. Once the appropriate documentation has been received, a complete business plan will be delivered to the prospective investor.