How Square Peg Web makes E-Commerce work for you.

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Building an E-Commerce site and the things you need to bear in mind when doing so. How often have you had a wish list about random things that you wanted to happen and there must have been more than a dozen times when you would have thought “I wish I was able to do this on my website or that”? Times have changed and your thoughts need not be locked up in your head and be erased over time rather we like “Square Peg Web” help you realize your thoughts and dreams into actions and the outcome is a perfect website that draws in the required traffic so you can go laughing all the way to the bank.

A few things to bear in mind when starting out on an E-Commerce site: Do you have good suppliers who would be able to offer you products? This may seem as a very simple question but it could get complex if you do not have someone reliable to offer you stuff in a short span of time. Your pricing is another factor that decides the business, e-commerce has made it possible and much easier for customers to compare prices at a blink of an eye hence your price should be competitive and very transparent to the customer. Customers are the back bone of any e-commerce site and customer relations play a huge role in getting you the clientele. Whether it is E-Mails, FAQs, Forums or Live Chat rooms: integrating all of these into your site would help you wade through competition much better. The back end can also be the heart of your business: the fulfillments, returns, customer service all take place here and if things go awry in this department it could mar the relationship with a customer forever. The other things that can be included in your e-commerce site are options to send gifts, programs for affiliates and distributors, special discount offers, buyer repeat programs and seasonal or periodic sales depending on what will grab the market at a particular time.

E-Commerce: Easy or Hard? In everything that we do there is bound to be a positive and negative aspect to it, the same applies to the easy and hard part of a business and can e-commerce be far behind? E-Commerce is all about getting your business in the right track online and getting you the targeted audience. Some of the things that could be a tad difficult when considering E-Commerce are the amount of traffic that comes to your website, making traffic come to your website for a second time, going along and overcoming competition or rather differentiating yourself from the crowd, making people purchase things from your website, we all understand that we can steer the traffic to our website but getting people to actually purchasing from them is the other side of the story.
The last would be to integrate your existing web site to an e-commerce website. There are many websites that have sprung up and getting the right amount of people could be the biggest hassle of e-commerce however; the positive side to e-commerce for small businesses and individuals are creation of a website, taking orders and accepting payments.

If you have read this far, read further for we have great news for you. E-commerce and its aspects were discussed for you to have know-how as to how things happen and not to scare you off. Square Peg Web can put all your fears to rest and we at Square Peg Web assure you that you can sit back and enjoy the profits that come your way once you have used our services. Square Peg Web does not promise you the stars but we show you how you can get there without much of stress or worry. All the elements of E-Commerce are with Square Peg Web and with professionals who work for you with dedication and efficiency; your site would be ready in no time. Square Peg Web offers you everything that you need to build your site; starting from the basics like web hosting to e-commerce, Square Peg Web guides you to get there. No matter how stiff the competition is Square Peg Web makes sure that your site gets the required traffic and your dreams materialize. It is everyones right to dream and Square Peg Web makes sure your dream turns into reality by making sure Square Peg Web provides you with all that you are looking for.

Your satisfaction is our success and Square Peg Web firmly believes that each customer is a part of us and we take personal interest in building your website the way you want it to be. Once Square Peg Web develops your website and have it online our job just begins right there. Square Peg Web spreads the word of your company by means of Search Engine Optimization and though Square Peg Web does not give you the guarantee that your website would be numero uno (Actually no one can guarantee that) but Square Peg Web assures to get you onto the first page of popular search engines and that in itself would do a great deal of good for your business. Our team of SEO experts at Square Peg Web makes use of proven methods to improve your rankings on search engines which helps in increasing traffic to your site. Square Peg Web takes pride that we are not like other companies who make use of the cookie cutting methods of pricing rather we tailor our services to suit your requirements as each individual is different from another. The same goes for business no two businesses can be the same.

To sum things up Square Peg Web provides you with everything that you need to make your business grow. Whether it is just minimal SEO work, Pay per Click Management, Local Search Optimization or Social Media Optimization; Square Peg Web has the expertise and know-how to get you the results no matter how tedious they are. Even if you are not sure as to what you want, we can still help you with that as well. Every time you talk with someone from our team from Square Peg Web, you are talking with a person who has vested interest in your business and desires to make your website everything that you want it to be.

Find Out How to Optimize Your E-Commerce Website for the Search Engines

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If your intention is to use SEO on your e-commerce site, then you should plan to make things work properly. This article will explain to you how it is not that hard to apply SEO to your website.

Be certain that there is a list that talks about your products. Every last one of your products must have its very own unique description. Include the respective primary keywords for the products in this description. Search engines will supply a webpage ranking based upon the information the website provides.

So, by creating a open description, you are helping them to rank your webpages based upon the correct keywords. For every keyword that is optimized on your website, it will be one of the reasons for why your website is receiving targeted traffic from the search engines. It can be compared to owning numerous little streams of traffic that is sent via the search engines and getting it all in one location. Avoid using session IDs when you apply for your e-commerce site URLs. This is because this type of URL is not easy for the search engine spiders to crawl and get indexed. They are not made for the customer’s convenience either because they cannot be bookmarked or save, which means they will eventually run out. So, if you really want to get the most benefit from your website, then you should use URLs that are both search engine friendly and have your particular keywords imbedded in them. This will make it more convenient for the search engine spiders to see it.

Focus on using the product feeds for your e-commerce site to your advantage. If you must absolutely have an example, then use Google Base. Applying this application means you can upload an XML product feed, which will let you show your products via Google Base. This will not only help you to contact your targeted audience, but it will also give your website more visibility. Using the search engines the right way is all about understanding utilizing such fundamental factors and making them work in your favor to get traffic.

Even e-commerce websites can apply SEO the right way and get a high ranking the same way that the huge content sites ca.

Moving Toward Ecommerce Site Design

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Ecommerce has been a major player in the retail market place for more than a decade now. Initially invented in 1979 by Michael Aldridge, a British entrepreneur, the trend only exploded with the widespread popularity of the internet. Industry statistics this year estimate that 44% of consumers will shop online for holiday gifts this year, and as the market share is ever increasing, a number of companies continue to turn to the world of online shopping almost every day. For most companies looking into this type of website, however, there are a number of different concerns that must be addressed before you can ever begin to build a site that attracts customers and promotes sales.

Industries where Ecommerce May be Useful

Before a company ever starts down the path toward online sales, it may be helpful to take a look at which industries get the most out of the process. The answer is a pretty simple one – almost any industry. Take the city of London, for example. Long a mecca of shopping for people around the world, you couldn’t visit this city’s unique shops without actually visiting the UK. With the popularity of ecommerce, however, everything from famed department stores like Harrods to much smaller venues like Honest Jon’s are finding real success in the online marketplace. Whether you market auto parts to do-it-yourselfers or used books, you’re likely to find a home in the world of ecommerce.

The Site Design

Designing your site is key to the process of online shopping. That, however, is the case with any online venture. Customers must be able to find exactly what they’re looking for. Wandering around the forlorn virtual aisles of your e-store will do little but make them abandon their shopping cart and visit a competitor, leaving you without the online sale that is so essential to your bottom line. Here are just a few of the most important tips necessary to help your customers find the product they want:

Keep the Number of Clicks Required to a Minimum: If your customer has to click eight times to buy a single used book, you have a real problem on your hands. Perhaps one click is the search through the various categories. The next click leads them to a category description. From there, perhaps they have to click on a sub category. The process can get endless and frustrating. The rule of thumb is that more than four clicks to the point where they must provide their personal information is unnecessary and can cause a poor buy rate.

Add to Cart or Buy Buttons Must Be Obvious: It’s the first rule of any website design. Your customers have to understand what they are supposed to do, and nowhere is this more true than in an online shopping experience. Your customers should never have to scroll below the fold to find the right button to push to purchase their item from you.

Show the Price: This one may seem like an obvious marker, but many online retailers require more than one click before the potential buyer can look at the price of any given item. If you don’t show them what the item costs immediately, you risk losing them right away.

AVS Technology Breaks Iron Triangle of Good Fast and Cheap

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by Anthony W. Hawks, Chief Legal Officer, e-LYNXX Corporation

AVS Technology is the basic procedural component of any automated solution for buying custom goods and services that must be defined by production or performance specifications at the time of purchase. It includes the following steps:
ENTER vendor attributes
ENTER project specifications
MATCH vendor attributes to project specifications to determine sub-set of qualified vendors
SEND project specifications to sub-set of qualified vendors
RECEIVE a bid response from at least one vendor

When these steps are applied using a computer-operated system, a unique competitive bidding environment can be established where vendors of custom goods and services are now willing to offer their lowest prices to fill idle production capacity. This strategy is called “contribution pricing”. When vendors bid work (even when bidding well below normal rates), any income obtained above out-of-pocket costs “contributes” to fixed costs and overhead and, when absorbed, to their bottom lines.

Prior to AVS Technology, buyers of custom goods and services were faced with the “iron triangle” of quality, timeliness, and cost. Regardless of the industry involved, every procurement or supply chain solution seeks to attract business customers that want to achieve the purchasing trifecta of “good, fast, and cheap.” Before AVS Technology, however, a buyer could only achieve two of these three goals at any one time, not all three simultaneously.

AVS Technology breaks the “iron triangle” because it allows pre-qualified vendors with excess idle capacity to provide an extraordinary low price without risk of establishing future buyer price expectations. In other words, price is no longer tied to quality and timeliness of delivery. This is what makes AVS Technology integral to all current and future e-commerce methods and systems for buying custom goods and services including ERP systems, general supply chain management systems, specialized product or service procurement systems, and even older legacy systems. One such system for organizations with significant buying needs in direct mail, marketing, publications, packaging, labeling and other types of print is currently being offered by American Print Management. Regardless of the industry or buying need, however, all users and providers of such e-commerce methods or systems are required to license AVS Technology if they wish to benefit from this revolutionary innovation.

AVS Technology is unique in creating a controlled bidding environment in which repetitive purchasers of custom goods and services can leverage the open production capacity of their preferred vendors in a way that virtually guarantees “contribution pricing” that is, below normal pricing that seeks primarily to absorb out-of-pocket costs and some level of fixed costs and overhead. This is accomplished by allowing qualified vendors to bid high, low, or not at all (1) without having to consider buyer pricing expectations; (2) without fear of setting either high or low precedent for future bid prices; and (3) without worrying about being denied future bid opportunities for which the vendor is qualified. Freed from these concerns, bidders offer pricing based on their open production capacity at the time each job is bid, knowing that if they bid low this week when they are hungry for work, they are not bound to offer the same low price next week when they are busy with other orders.

The technology is based on a series of patents that the U.S. Patent Office awarded to e-LYNXX Corporation, including Patent No. 6,397,197, Patent No. 7,451,106, post-Bilski Patent No. 7,788,143, and Continuing Application 12/8885,423 (collectively, the “AVS Technology”). This thicket of patents covers all custom goods and services, not just print.

Licensing AVS Technology should be viewed as both a strategic benefit and a legal requirement. Any organization with a computer-operated system that procures custom goods and services, by following the steps outlined in AVS Technology, is required to obtain a license to use (or continue using) the patented procedure protected by AVS Technology. This applies to systems that are developed internally as well as those used through third-party brokers, procurement services and system providers. Organizations should check with their system or service providers to ensure that the system being used is in compliance with AVS Technology licensing requirements.

About e-LYNXX Corporation
e-LYNXX Corporation patented the technology integral to e-commerce. Endorsed by Educational & Institutional Cooperative Purchasing (E&I) and Printing Industries of America (PIA), e-LYNXX drives results through its three divisions. AVS TechnologyTM licenses the patented* automated vendor selection procedure used in e-commerce and procurement systems. American Print Management provides web-based system, services and patented AVS TechnologyTM to reduce substantially the procured costs of direct mail, marketing, publications, packaging, labels and other procured print. Government Print Management offers effective U.S. GPO bid services and strategies. www.e-LYNXX.com 888-876-5432

Turbo is Only as Fast as You Make it

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Selling a bulk of inventory on eBay takes a lot of time. Having to upload items one by one would take ages, and writing descriptions would take even longer. Thats why eBay offers turbo lister: a listing manager that allows you to list large quantities of inventory on eBay quickly and efficiently. You can organize your items, create templates, and save tons of time. Turbo lister is a great feature on eBay, but you (as the ecommerce businessperson) still have to do all the work.

Sure, you can read the 243 page user guide for turbo lister and start listing items in bulk. But with Infigra Ecommerce, well do all the listing for you. If you arent computer savvy, turbo lister can be difficult to master. Some features are simple, others are more complicated. If youre more of a business person and less of a computer whiz, Infigra can take care of all your listings without you having to lift a finger. Infigra Ecommerce is dedicated to serving your ecommerce needs. We target online marketing channels, like eBay, and make sure your products are the ones that customers are attracted to.

With the Infigra Ecommerce server, we create multiple titles for your products to increase the “searchability” of your items. We also create temples to market your products with professional looking graphics and high quality colors. Making templates on eBay costs money; finding high quality graphics and fonts for your products can be costly, and it also takes some knowledge about computers. With Infigra, you dont have to worry about graphics or titles for your products. We create unique templates for your products as part of our ecommerce site services. Have confidence that well market your products in the best way possible.

Infigra not only helps ecommerce business owners list large numbers of items on eBay, but we also post listings on other sites to increase your sales opportunities. We post on Amazon, Newegg, Google, Buy.com, and many others. We also create our own ecommerce sites to specifically promote your ecommerce products. Listings for your inventory will appear on a variety of online marketing channels with professionally designed templates and high quality photos. While turbo lister requires work from the ecommerce business owner, Infigra will take care of listings while you can focus on running your business.

Getting an ecommerce business started can be a daunting task. Dont hesitate to contact Infigra for help with online marketing channel listings and other ecommerce needs.